Wednesday 22 June 2011

Making Social Responsibility a Business Advantage

We all know it’s been a tough year for most small business owners… keeping and winning new customers, reducing overhead costs, maintaining profit margins without dropping quality or service… the list is both endless and often daunting, especially when considered against a backdrop of increasing statutory and regulatory requirements.


As an SME, it's often difficult to understand how we can balance these critical operational tasks whilst facing head-on the very real challenges of a market driven “green agenda”. Whilst it may be true that marketing opportunities do exist to leverage brand through a commitment to the environment, most small organisations are at the very beginning of their quest in starting to consider the impact of their commercial activities in the community in which they live and work.

“Sustainability, Carbon Footprint, Travel Plans, Waste Reduction, Energy Consumption, Green House Gasses,” For most of us this list can also be overwhelming part of today’s “business mix” and whilst much expertise is on hand via regional groups such as Environmental Population and national resources such as the Carbon Trust and The Environment Agency knowing where to start with practical, informed solutions that can deliver meaningful and measurable benefits to your business and community, needs perhaps to go beyond our individual perceptions and to consider the bigger picture of changing work places as well as environments… how do we go beyond switching off unwanted lights?, cycling to work or recycling office waste, albeit great ways in themselves to make a small contribution to a global problem?

At “eatpure” we have been wrestling with these issues for some time now… how to change our culture… how to effect change and make a difference across our business, that in turn will make a difference to our customers and in the end combined with everyone else’s contribution may make a
whole lot of difference to the welfare of our environment?

We have talked to other small business owners, listened to our clients about their needs and gleaned valuable information from our local partners such as Environmental Population. From this we have set some simple, yet we hope realistic policies and targets to help drive our environmental management systems and as with any good business model, it ends up being in the detail “planning the work and working the plan” understand what you want from your policies and what it needs to deliver back to the business, so as it becomes another process and another management tool.

For more information on please visit the environment section of our website at www.eatlunch.co.uk, alternatively you can call us on 01707 331751.

Tastier lunches for healthier business meetings